Master of International Hospitality and Tourism Management

Compulsory Courses

SSRM501 Research Methods for Social Sciences

The course helps students to develop an understanding about the usefulness of research for tourism and hospitality, to provide students with knowledge concerning the variety of topics that interest tourism and hospitality literature and how these can be reviewed for further enrichment, to familiarize students with the various techniques needed to obtain data for given research problems, aims and objectives, and to supply knowledge about how data can be analyzed and interpreted into useful information for taking decisions concerning tourism and hospitality issues across and within diverse cultures.

 TOUR501Advanced Tourism Economics

This course aims to provide students with an introduction to the main issues in tourism economics including theoretical models and empirical applications. Students obtain an understanding of different theories and models, their underlying assumptions and their main conclusions and policy implications. Students gain comprehension on the functioning of tourism markets, allowing them to identify the main components of tourism demand and to analyze the main economic problems associated with tourism firms and tourism destinations.

TOUR598 Seminar in Tourism

The aim of the seminar course is to learn how to conduct scientific research, how to write and present a scientific document within the framework of graduate programs, and to determine the subject of the master’s thesis.

 TOUR508 Tourism Marketing

This course examines specific approaches to planning, controlling and organising marketing for the tourism industry. It presents the major decisions that marketers have to make in tourism ventures and focuses upon two areas: marketing research and marketing planning in the context of tourism organisations.

 TOUR 599 Thesis

This course is intended for Master’s level students to create a Master’s Thesis project and to see it through to the first draft. In this semester, students will work with their thesis committee to make any necessary revisions to the thesis proposal and produce the first draft of the thesis.

Elective Courses

TOUR511 Alternative Forms of Tourism

This course examines specific approaches to planning, controlling and organising marketing for the tourism industry. It presents the major decisions that marketers have to make in tourism ventures and focuses upon two areas: marketing research and marketing planning in the context of tourism organisations.

TOUR 512 Strategic Management in Tourism & Hospitality

The course examines application of tourism and hospitality strategic management concepts and practice to the operation of key organisations in various to tourism and hospitality sectors. It aims to provide you with advanced skills and knowledge necessary for swift critical analysis and sound managerial decision-making in the context of the challenges in these exciting, rapidly expanding industries.

TOUR513 Quality Management in Tourism

The aim of the course is for students to acquire, through theoretical and practical classes, the necessary knowledge about the quality management system in tourism and hospitality, as well as to understand the essence, specificity, role and importance of quality for development of tourism and hospitality.

TOUR514 Hospitality Managerial Accounting

This course aims to provide students with the basic information relating to the use of accounting information for internal planning, performance evaluation, and decisionmaking.

TOUR515 Food and Beverage Management

Course provides knowledge about the history of food services, food pairings, food and beverages management and how they relate to tourism industry at the national and international level.

TOUR516 Destination Development for Sustainable Tourism

Characteristics of the destination as a tourism product; destination resources and attractors. Sustainable tourism destination; tourist behavior in the context of destination development; destination’s image, branding  and positioning; roles and responsibilities of destination management organizations; information systems for destination;  tourism destination networks.  Stakeholders, strategic alliances and public-private partnerships; cases of various destinations worldwide.

TOUR517 Environment, Sustainability and Tourism

Problems associated with the life-support systems and the environment. The role of human factor in changing the environment; interactions between tourism and the environment; analysis of relationships between the natural environment, the local economy, the local community and tourism.  Approaches in environmental planning and sustainable tourism management.

TOUR518 Management of Tourism Organizations

Meaning and role of of management in tourism organizations; comparative analysis of different approaches for tourism management. Impacts of values, attitudes, expectations, communication, power and politics within work organizations; organizational leadership for securing a positive work climate and creation of committed teams.  Management to promote sustainability and ethical organizational practices; analysis of management trends for tourism organizations with a critical perspective.

TOUR 519 Cultural Heritage Tourism

The scope of cultural heritage tourism, cultural heritage conservation and management. Importance of developing and preserving cultural and heritage resources. The range of cultural heritage assets that can become viable tourism attractions and ways of linking quality cultural heritage tourism to community development; skills and roles of cultural heritage tourism professionals as they are related to the historic preservation field as well as the business environment with particular emphasis on marketing.

TOUR520 Organizational Behavior

This course explores the study of human behavior in organizational settings, focusing on the interactions between individuals, groups, and organizational structures. Students will examine key concepts such as motivation, leadership, teamwork, communication, decision-making, and organizational culture.

BUSN517 Small Business Management and Entrepreneurship

This course provides a comprehensive overview of the principles and practices involved in managing small businesses and fostering entrepreneurial ventures. Students will explore key topics such as business planning, financing, marketing strategies, and operational management tailored to small enterprises. The course also covers the challenges and opportunities faced by small businesses, including innovation, risk management, and growth strategies. Emphasis will be placed on developing an entrepreneurial mindset, as well as the practical skills needed to start, sustain, and grow a business.

HRMN504 Contemporary Topics in Human Resource Management

This course examines current trends and issues in Human Resource Management (HRM), focusing on how evolving workplace dynamics and global changes are shaping HR practices. Key topics include diversity and inclusion, talent management, employee engagement, the impact of technology (e.g., AI and HR analytics), remote work, workforce flexibility, and corporate social responsibility. Students will explore how these contemporary issues influence recruitment, training, performance management, and organizational culture.